20. April 2020 · Comments Off on Property Video is the Way Forward in Real Estate · Categories: Hawaii Real Estate, Press Releases · Tags:

If a picture paints a thousand words, a video can tell more. Video content has been gaining importance, especially when it comes to engaging the consumer.

Traditionally, creating a video can take up a considerable amount of time and chalk up a good chunk of marketing dollars in terms of production cost. However, in recent years, video creation software has become more accessible, making it easier for any company (and individuals) to jump on the bandwagon of video creation.

Always at the forefront of technology, List International Realty Co., Ltd. (hereinafter “LIR”), a consolidated subsidiary of List Co., Ltd., has long anticipated the demand for property videos. A powerful way to draw attention to the property, a property video brings with it, amazing visuals enhanced with audio effects, such as voiceover or background music to project the vibes of the property.

Now, LIR has found a faster and easier way to create property videos through the use of VIDEO BRAIN, a video creation system powered by artificial intelligence (AI). VIDEO BRAIN will automatically edit the uploaded materials and match the accompanying text to the images before rendering the videos based on the required duration and dimensions. This greatly reduces the resources spent on video creation and allows LIR to create a video in as fast as five minutes.

LIR will be creating videos of approximately 200 properties using VIDEO BRAIN within this year.

Mr Shuichi Funatsu, Executive Officer from I.T Strategy Department under List Group shared, “We have been using videos to tell the story for our properties, allowing our customers to get a first glance of the property without physically visiting the site. With the rollout of the 5G network, more countries are moving at faster mobile speed and we expect to meet the pace of our users with greater performance and efficiency by producing rich content within a shorter turnaround time.” This is especially important for the real estate industry with the new norm brought by the current Covid-19 pandemic. A property video can give a preview of the property anywhere, anytime to potential homeowners, offering them a good understanding and appreciation of the property, even as travelling becomes restricted.

12. March 2020 · Comments Off on Oahu Market Report – February 2020 · Categories: Hawaii Real Estate, Market Report, Oahu Monthly Market Report · Tags: , , , ,

We’re pleased to share the Oahu real estate update for February 2020.

O‘ahu Housing Market Holding Strong and record low mortgage rates continue to drive healthy market activity

According to resales figures released today by the Honolulu Board of REALTORS®, single-family home sales performed strongly again in February with a healthy year-over-year increase of 18.8%, while condo sales saw a slight dip of 1.6%.

Mortgage interest rates continue to average near historic lows, with this week’s average 30-year fixed-rate mortgage falling to a record low of 3.29%.

Single-family homes saw a median sales price of $765,000 or a 3% decline, which is largely due to a boost in sales in the mid-range prices. Homes in the $600,000 to $899,000 range were scooped up by buyers across the island, accounting for 55% of the sales last month. The  majority of the total 136 sales occurred in the Ewa Plain region, followed by the Waipahu and Central O‘ahu areas.

Meanwhile, condo sales marked a median sales price of $430,000 or a 3.6% increase from this time last year. Though median condo sales prices continue to climb, more than 75% of the condos sold last month closed below the original asking price. This marks a slight increase when compared to February 2019, when 68.2% of the sales had closed below the asking price.

Oahu Real Estate Update

Oahu, Hawaii - July 2017 Utopia By The Sea

List Expands to Southeast Asia
From The Auction House